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Non-metro OOH markets have the potential to attract higher ad spends
In OOH News By M4G Bureau - January 25, 2023
However, in the absence of a common currency for audience metrics, and lack of customised media packages, especially for DOOH, ‘The Southern Advantage’ may not be fully leveraged.
Shalini Sankar, National Head - Business Development, Laqshya Media will be speaking on ‘The Southern OOH Advantage: Factors making OOH the go-to media’
In OOH News By M4G Bureau - January 17, 2023
The session will bring forth the emerging business growth opportunities in the southern OOH markets.