The platform, powered by Location Media Xchange (LMX), simplifies the media buying experience, especially for small and medium advertisers
The brand distributed green tea bags, sanitiser dispensers and shields to frontline Covid19 warriors
The initiative will see marketing leaders from various industries chart the future of outernet marketing
Amidst of global pandemic, the brand takes responsibility to create awareness about Staying Safe during Unlock India 3.0 drive
The sanitising units have been installed to build personalized connect with the passengers by the brand
Value of advertising space extended to £14million
A digital signage called XM Aegis has been designed for communication purpose along with hand-sanitiser dispenser for public places
The digital signage facilitates display of advertisements, messages, videos, news feeds and other forms of communication
The experiential marketing campaign was directed at building people's awareness of the use of SCA's hygiene products like hand sanitiser and hanky tissues
