Targeting major transport hubs, tyre dealers, CV owners, truck drivers and travellers, the campaign run in partnership with Road Ads, had branded trucks driving 1,46,377 kms...
The Bhubaneshwar-based OOH firm has acquired exclusive media rights for outdoors in Sambalpur, Balasore and 30 railway stations on the Puri -Palaka route
The campaign highlighted the launch of Vodafone 3G roaming service in Odisha circle through 40 different innovative outdoor installations across nine locations in the state.
Vodafone Odisha Circle believes that without using outdoor media as one of their display tool, no brand can achieve 100 per cent reach among their TG.
The USP of the OOH campaign is the strategic mix of activities and branding that was not only in sync with the mood of the festival,...