Offers suggestions to help media owners with the problem of additional taxation
The way forward for the outdoor industry would be moving from static to engaging, while making the media more dynamic, topical and bringing out brand's promise
To develop an understanding and accept OOH as a medium of value, Indian Outdoor Advertising Association (IOAA) shares details on the proposed MoU with AAAI which...
The new range is expected to help industrial printing companies produce high value applications with improved productivity, image quality and application versatility.
Worked as a training consultant for more than 13 years for some of the best and highly reputed companies, Jesslina Sahni-Training consultant, speaks to us on...
DDB MudraMax creates a high decibel OOH campaign by using unipoles, traffic signals, metro pillar panels and wall wraps to amplify the tagline - "Your Gurgaon,...
The adventure gear store and DDB Mudra Mumbai activated an enthralling outdoor campaign to revive the excitement in adventure sports.
Proof of Performance takes one step forward in order to resolve the issue of monitoring and measurement by providing evidence of performance to the whole OOH...
Microsoft Office 365 employs Times OOH site at IGI Terminal 1 to showcase the new cloud platform.
The latest trends in soft signage, vehicle graphics, textile printing, wall coverings and other applications of large format printing were discussed at the summit.
