Praphul Misra, founder and Managing Director of Oi Media, explains that the Indian out-of-home (OOH) advertising industry is slow to adopt technology due to deep-rooted challenges...
Lokesh Dhanwani, Founder of Paper Parachute, and Jithu Prasad, Founder and CEO of Advertalyst, presented their innovative DOOH business offerings to attendees on day 2 of...
The event was held on September 6 at The Asia School of Business in Kuala Lumpur
True to its mission to sustainably improve the quality of life for all citizens through proximity and mobility, JCDecaux sought to accurately measure its contribution to...
Dipankar Sanyal, CEO, Platinum Communications shares his expert insights on the approach to Gujarat market as an OOH specialist and suggests media owners to be more...
Infrastructure development, rail expansion, EV promotion among factors that could help drive OOH/DOOH growth
Mindwave Media recently conducted a bus campaign called the ‘ICAI MSME Yatra’ for the Institute of Chartered Accountants of India (ICAI) with the ICAI bus travelling...
The 10-day event features integrated and experiential zones, live performances, among others
The panel of speakers said the industry's interest would be undermined in the event of any federal legislative measures to bring about single-operator business
Mark Bracey will be sharing his perspectives on 'Digitalising OOH business for smart outcomes'
