The move is directed at rooting out unauthorised outdoor advertising
The Mela authorities have hiked media rates by almost 200-300%, along with providing better branding opportunities
The campaign launched on World Toilet Day drove home the message in an impactful manner by using a railway track in toilets
The Lodha Palava branded buses showcase the multitude options where citizens could live, work, learn and play using Palava’s many facilities
FMCG brand Ganesh Papad is planning a fresh campaign in select Tier 1 cities
The rights, awarded by Rudrapur Nagar Nigam, cover a 2-year period and provides for putting up 57 unipoles and 84 hoardings as under the Uttarakhand Outdoor...
The rural market provides 41% of revenues in the consumer goods segment, challenges notwithstanding; on-ground activities drive Britannia’s sales growth in rural markets
Rural India contributes 47% of total NDP, 71% of the total workforce, 40-45% of FMCG sales and 45% of telecom revenues
Kumbh Mela is one of the most preferred occasions for various national brands to undertake for experiential branding whereby brands not only engage with the masses...
Gayatri Ojha spearheads Marketing & Corporate Communications, Innovation and CSR for Total in South Asia
