Hyundai Motor India Foundation kicks off mobile public health initiative for rural India

In Campaigns By M4G Bureau - February 03, 2021

The initiative ‘Mobile Chikitsa’ is under their public health programme ‘Sparsh Sanjeevani’ aimed at strengthening the Government of India’s Ayushman Bharat Yojana

Engagement with rural audience should be customized with hyperlocal solutions’, says Laqshya Media Group report

In Research By M4G Bureau - July 29, 2020

The group’s research shows that there are great opportunities for brands to grow by capitalizing on increasing incomes and aspirations of rural buyers

Asian Paints taps rural India with Kabaddi League promos

In OOH News By M4G Bureau - May 16, 2019

The aim is to resonate with local audiences and players via the 2nd edition of Tractor Emulsion Bharat Super League 2019

Rural consumers more discerning now, says Rajat Wahi, Partner, Deloitte India

In OOH News By Bhawana Anand - September 27, 2018

Rural India contributes 47% of total NDP, 71% of the total workforce, 40-45% of FMCG sales and 45% of telecom revenues

“Moving, interactive hoardings can spur more innovations”

In Viewpoints By Satarupa Chakraborty - August 08, 2017

Automobile brands are among the leading advertisers in Indian OOH space. If we consider only static OOH sites in India, automobile major Hyundai Motor India is present on some 500 hoardings in urban India and 300 in rural India. Hyundai is also highly visible on premium and strategically located media at airports and malls. The brand has also used interesting augmented-reality based activations time to time. Outdoor Asia speaks to Puneet Anand, General Manager & Group Head – Marketing, Hyundai Motor India Limited, on how the brand perceives outdoor advertising. Edited excerpts: