Allied London has appointed Ocean Outdoor as the exclusive outdoor media partner for its prestigious Spinningfields business in Manchester
The media owner also holds the ad rights at Saharanpur station, where the company is based.
The DOOH screens, currently under trial operations, will be utilised for display of Railway related information, alerts and updates in the event of any disaster management...
The tally brings up the total number of stations under them to 11.
The contract, awarded by Western Railway's Mumbai Division in an e-auction, runs for a total period of 5 years.
The ad rights will be awarded for a period of 5 years, extendable by another 5 years.
The advertising agency won the rights following an extensive multi-agency pitch
The media owning firm has secured the branding rights for 5 years
As metro ridership grows in India, so do the advertising opportunities. Media4Growth takes a deep dive into the windows of opportunities for businesses as we speak...
The deal, worth reportedly Rs 100 crore will see the specialist agencies working with the automobile giant for their outdoor advertising campaigns.
