dentsu India elevates Sahil Shah to Managing Partner, WATConsult

In OOH News By M4G Bureau - September 17, 2021

Shah will continue to report into Heeru Dingra - the newly appointed CEO of Isobar India group.

Dentsu India 2.0 bolsters digital,experiential & PR offerings under Isobar India

In OOH News By M4G Bureau - September 14, 2021

Heeru Dingra, previously Chief Executive Officer (CEO), WATConsult, will lead the group as its CEO, reporting into Amit Wadhwa, CEO, dentsu Creative India.

Broadsign, Sightcorp team up to deliver data-driven audience reporting solution for DOOH campaigns

In Digital OOH By Rajiv Raghunath - September 09, 2021

Sightcorp’s DeepSight Toolkit anonymous facial analysis solution is now fully integrated with the Broadsign Control CMS and Broadsign Reach SSP.

Dentsu Creative appoints Ajay Gahlaut as Group Chief Creative Officer

In OOH News By M4G Bureau - September 06, 2021

Ajay will report into Amit Wadhwa, Chief Executive Officer (CEO), dentsu Creative India and will be responsible for accelerating dentsu India’s creative businesses under one optimised service line.

Havas Group India appoints Pritha Dasgupta as CMO

In OOH News By M4G Bureau - September 01, 2021

Pritha will be based in Mumbai and report to Rana Barua, Group CEO, Havas Group India. In her new role, Pritha will be driving the marketing and communications function of the Group and all the network companies.

Pakistan OOH adex share plummeting: Brainchild report

In Research By Rajiv Raghunath - July 22, 2021

OOH share of adex declined by 54% in 2020 compared with 2019.

Meehiir Desai joins Fullerton India as Head of Marketing

In OOH News By M4G Bureau - July 05, 2021

Meehiir, who has over 16 years of extensive experience, having served in companies across different domains, will lead the Marketing and Corporate Communications functions of the organization and will be reporting to Ajay Pareek, Chief Business Officer at Fullerton India.

Netherlands-based DooH Solutions & Services in pact with Sightcorp for data-driven DOOH

In OOH News By Rajiv Raghunath - June 25, 2021

By joining forces with Sightcorp, we are well equipped to bring unity to data measurement and reporting which can be adopted by both publishers and media buyers, says Ed van Uffelen, DooH Solutions & Services.

OOH expected to grow by 19% in 2021: GroupM Mid-Year Forecast

In Research By M4G Bureau - June 15, 2021

The GroupM ‘This Year, Next Year’ report released this month cites that global advertising is also expected to grow by 19%.

OOH signs supercharged their role as public noticeboards across Australia: OMA annual report

In Research By Rajiv Raghunath - June 01, 2021

The Australian OOH industry kept people’s spirits high in times of pandemic by regularly broadcasting community health, safety and wellbeing messages.