Consumer media content & tech records strongest growth in 5 yrs driven by digital audio, video, games & rebound in movie ticket sales: PQ Media report

In Research By M4G Bureau - February 24, 2022

PQ Media report cites the US remained the largest consumer media & tech market with total spending of $500.59 billion in 2021, followed by China ($290.44 billion), Japan ($198.72 billion), India ($101.77 billion) and the UK ($100.09 billion).

‘Now is the best time to include OOH as part of the media mix’

In OOH News By - February 21, 2022

With signs of enhanced consumer confidence, higher marketing spends and improved mobility, it is indeed a good time to leverage OOH as an advertising medium for enhanced brand presence across markets, writes Divya Jyoti, Business Head – North, The Brand Sigma.

Adex to grow by 20% in 2022 to reach Rs 90,000 cr: Pitch Madison Ad Report 2022

In OOH News By M4G Bureau - February 17, 2022

OOH Adex has registered a high growth of 69%, taking the industry to Rs 2,178 crore, but still way below 2019 level.

ADEX zooms 37% despite Covid II: Flash figures from Pitch Madison Report 2022

In OOH News By M4G Bureau - January 25, 2022

Sam Balsara, Chairman, Madison World, says, “The two Covid years of 2020 and 2021 have altered the structure of ADEX, but Indian ADEX has shown that it is resilient and contrary to expectation surpassed 2019 ADEX levels.”

M&E industry rising to pre-Covid levels, cites CII-BCG report

In Research By M4G Bureau - January 03, 2022

OOH growth will be triggered by infrastructure development projects and evolving DOOH

71% of Indian marketers’ budgets set to increase in 2022: DCMN report

In Research By M4G Bureau - December 10, 2021

Research commissioned by DCMN sheds light on changes within the marketing landscape after a tumultuous two years; managing large amounts of data and privacy headwinds top marketers’ challenges going into the new year

Public, charity messages highlight a decade of action during the COP26 climate conference

In OOH News By Rajiv Raghunath - November 12, 2021

Ocean announced its new Drops In The Ocean advertising fund which will see 2% of the company’s reported revenue given to environmental charities and non-profits each year in the form of advertising space across its UK and European portfolio.

Unauthorised advertising rears its ugly head on Mumbai expressway

In OOH News By M4G Bureau - September 28, 2021

MMRDA is reportedly planning to take action against the agency responsible for placing unauthorised ad displays on the back of traffic direction boards.

Havas Creative Group India appoints Amish Sabharwal as senior ECD & Creative Head of Digital Experience

In OOH News By M4G Bureau - September 22, 2021

Amish will be based in Gurgaon and will report to Ravinder Siwach, National Creative Director, Havas Creative Group India.

dentsu India promotes Rahul Vengalil to Managing Partner, Isobar

In OOH News By M4G Bureau - September 21, 2021

Rahul will report into Heeru Dingra, CEO, Isobar India group and will be responsible for building the business with creative & experience as the key focus for future growth.