Second Chance Nahi Milega warns RED FM

In Campaigns By M4G Bureau - September 16, 2019

Bengaluru Traffic Police & Nippon Paint join hands in the initiative

RED FM goes to town with ‘Malishka Ko Matt Sunn’

In Campaigns By M4G Bureau - December 19, 2017

The OOH campaign, executed by IKON in Mumbai on December 14, was deployed on a wide mix of media units that included hoardings, gantries, bus shelters and rail station boards.

Red FM goes live high up in the air

In Campaigns By Rajiv Raghunath - June 08, 2017

The radio channel put up a live mobile/temporary studio atop a hoarding that centred on the concept"Red FM Hawa Mein”. The highly innovative outdoor planning and execution was handled by IKON.

REDTRO 106.4 makes a retro style entry through outdoor

In Campaigns By Nabamita Chatterjee - September 08, 2016

IKON executed an impactful out-of-home campaign for the brand which includes huge size hoardings, bus shelters, local stations and malls.

RED FM tunes into outdoor to promote'Raunac Ki Dilli - 10 Lakh Tere Haath'

In Campaigns By Bhawana Anand - December 17, 2014

The three-week outdoor campaign to support 93.5 Red FM's initiative'Raunac Ki Dilli - 10 Lakh Tere Haath,\' was executed at key intersections on the arterial roads, connecting roads of NCR towns & key markets in Delhi NCR besides media on metro stations/trains.

Engagement is key to effective OOH advertising: Brand leaders

In OOH News By Bhawana Anand - July 15, 2014

The Indian OOH media is at an inflection point. On one side, there is a big opportunity to engage with a greater number of advertising brands. On the other side, there are expectations from the existing and potential advertisers that the industry should overhaul its practices, enhance the service quality, introduce new and innovative media assets, and offer a more enriching customer experience.

10th Outdoor Advertising Awards: Milestone Brandcom bags 15 metals, followed by Madison Out-Of-Home with 9

In OOH News By VJ Media Bureau - July 07, 2014

In the overall tally, Milestone Brandcom picked 15 metals, while Madison Out-Of-Home bagged 9, and Kinetic Worldwide India, GroupM Dialouge Factory & Brandscope India won 5 each

RED FM, EC urge'Kolkatans' to vote

In OOH News By VJ Media Bureau - April 22, 2014

RED FM in association with the Election Commission and led by the brand's RJ Praveen, a youth icon, drove the'Dabaa ke Bajaa' campaign supported by an app to target youth and urge them to vote.

'OOH should be innovative, engaging and participative'

In Viewpoints By M4G Bureau - December 06, 2013

Till the time the audience does not connect with the brand, they will never be able to understand its potential, says Jimmy Tangree, Station Head, Red FM as he shares the brand's OOH experience in West Bengal with Outdoor Asia.

RED FM's tribute to Sachin in Kolkata

In OOH News By Nabamita Chatterjee - November 23, 2013

The brand unveiled a statue of the master blaster in the city as part of its various activations meant to strike a chord with the audience and joining them in paying their tribute to Sachin.