By integrating the two platforms and supporting always-on deals through the OpenRTB protocol, digital advertisers will be able to exploit the full potential of DOOH programmatic,...
OMIG is executing campaigns using cutting edge location media technology for pre-campaign planning, in-flight analytics, dynamic contents serving and post-campaign reporting.
The Outernet Marketing Innovation Group (OMIG), made up of regional brands that are running various types of pilot campaigns powered by Moving Walls’ automation and location...
“We have never stood still. We have not only protected our core businesses across all territories, but developed or won incremental assets and contracts to accelerate...
The campaign, which includes an attention grabbing bus shelter and billboards, has been executed in association with Khushi Advertising.
Now that Pikasso’s digital inventory is available programmatically via Reach, media buyers can harness it to execute targeted DOOH and omnichannel campaigns to regional audiences, with...
KMBL partnered with Platinum Outdoor for the campaign, which had innovative billboard designs across Mumbai, Delhi-NCR, Bengaluru, Chennai, Pune, Ahmedabad and Hyderabad and included the newly...
Manabu Yamazaki takes over the baton from Kazutada Kobayashi, who was at the helm for 9 years leading growth in the India market.
New partnership expands automated and data-driven OOH access to advertisers.
The FMCG major is the first in UK to use 100% recycled paper for its outdoor campaigns and will use the new format to promote its...
