The new digital network of 86-inch LCD screens with 4K resolution includes 118 digital City Information Panels, as well as 32 digital screens on Rapid Transit...
Neustar combines customer history data with consumer demographics and behavioural data to create audience groups that are unique to a business, channel and product
The OOH specialist agency will handle the Planning , Buying & Creative Innovations of Outdoor Media & Experiential communication across six states in East region which...
Earlier this year reinvented, the agency bags third account of LEGO following the Carlsberg win and retaining the Amazon business
Advertising Agencies Association of India (AAAI) and Indian Outdoor Advertising Association (IOAA) have arrived at a Standard Operating Procedure (S-O-P) to be followed by members of...
Brands ranging from e-commerce majors like Amazon & Flipkart to FMCG majors ITC & Cadbury to jewelry brands like PC Chandra and Senco have leveraged the...
In association with CRY, SVF has organised a book reading session for the first time as an outdoor activation ahead of the much-awaited movie release. A...
ELAN Media, Qatar’s leading digital out-of-home media provider, is using BroadSign’s secure and reliable automated digital signage software to deliver ads and content to 240 screens...
Wonderz Entertainment conducted fun activities like push-ups for men, ball-the-basket, straw-separate, tongue-twisters, etc., to bring people to the car display zones; the audience response was cited...
The OOH campaign has been rolled out in 15 cities, across 550 vantage points and 23 malls. Total aims to connect with 50+ million people. The...
