Results For "Rajiv-Raghunath"
106 News Found
Quividi India Conference to open with session on ‘Driving Digital Growth’
In Digital OOH By M4G Bureau - June 24, 2021
The online conference, to be held on June 29, will feature deep discussions on application of latest technologies to drive DOOH growth in India.
Quividi to organise conference on ‘India, the next DOOH Giant?’ on June 29
In OOH News By M4G Bureau - June 22, 2021
The conference will feature knowledge sessions on the current state of D/OOH Indian market, use of real-time audience data and contextualised communication to drive consumer engagement, as well as new monetisation models.
‘Programmatic will unleash the potential of DOOH’
In Viewpoints By Rajiv Raghunath - June 21, 2021
Antonio Vincenti, CEO of Beirut-based Pikasso, leading OOH company across the Levant (Lebanon, Jordan, Iraq), North Africa (Algeria, Tunisia, Morocco), and West Africa (Ivory Coast, Senegal, Mali), states that programmatic will help the business to connect with new potential buyers across markets. "On a large scale, data will allow our medium to become more and more traded programmatically,” he says in an interview with Rajiv Raghunath.
‘An OOH marketplace ensures a high level of transparency & efficiency in business’
In Viewpoints By Rajiv Raghunath - June 14, 2021
Muhammad Armaghan, Founder & CEO of Adbuq, a search engine for OOH media in Pakistan, is guided by the twin objectives of creating a marketplace for OOH media and bringing about greater transparency in OOH media prices and smooth buying process. He shares his perspectives on the business in an interview to Rajiv Raghunath, Managing Editor, Media4Growth.
‘The demand for transparency has gone up in these Covid times’
Laetitia Lim, CEO of Quividi, one of world’s leading audience and campaign intelligence platform for DOOH and digital signage, talks about the changing contours of DOOH landscape in conversation with Rajiv Raghunath. Laetitia, who is also the Co-President of La French Tech Taiwan that promotes collaboration opportunities between France and Taiwan innovative ecosystems, sees huge scope for the convergence of DOOH and digital media.
‘Programmatic OOH offers brands unparalleled flexibility’
In Viewpoints By Rajiv Raghunath - November 09, 2020
Jean-Christophe Conti, CEO, VIOOH says in an interview with Rajiv Raghunath that media owning firms looking to benefit from programmatic OOH should have the data available that allows them to trade on an impression-led basis that digital buyers are able to understand
‘Brands have the bandwidth to spend much more on OOH’
Bharat Rajamani, CEO, US Advertising weighs in on the factors that will drive Indian OOH transformation and growth in an OOH! SURE conversation with Rajiv Raghunath
‘Brands are needing to appeal to the emotional side of consumer behaviour’
In OOH News By M4G Bureau - May 26, 2020
Branding, marketing and communications consultant Lee Rafkin shares his perspectives on OOH and brand communications in the emerging business situation in conversation with Rajiv Raghunath
‘Advertising opportunities will expand with airport expansion,’ says KL Sharma
In OOH News By Mohit Manghani - July 31, 2019
The Director - Commercial, AAI, spoke about the entry of private players in the aviation Industry and the potential for advertisers to grow with airport expansion, at the 15th Outdoor Advertising Convention held in Mumbai on July 26th and 27th
‘Digital Printing Industry Directory – West India’ launched at OAC 2019
In OOH News By Mohit Manghani - July 30, 2019
The latest edition of the directory, which is published by V J Media Works, features a database of over 900 companies including data printers, sign makers, machine and material solution providers and is the first of its kind for the West Zone
