Results For "Railway-media"
20 News Found
‘NINFRIS, e-auctions augment ease of investment in railway media’
In OOH News By M4G Bureau - January 23, 2023
Dr Anup Dayanand Sadhu, Chief Commercial Manager, South Western Railway spoke about the factors augmenting investments in railway media.
Rail passenger traffic volume scales 12-month high
In OOH News By Rajiv Raghunath - April 25, 2022
Impetus for attracting investments in railway media & related digital infrastructure
‘Redeveloped stations will function as City Centre Rail Malls’
In Viewpoints By Rajiv Raghunath - March 26, 2021
Sanjeev Kumar Lohia, MD & CEO, Indian Railway Stations Development Corporation (IRSDC) sees huge scope for private participation in the modernisation of railway stations that will also pave the way for innovative railway media advertising avenues. OOH firms could play a key part in railway station operations on as in the case of redeveloped airports, he states.
'TG specific campaigns will change the way people look at OOH’ Introline
In Digital OOH By Bhawana Anand - December 23, 2020
PlayAds, a leading player in the DOOH space at southern railway stations, expects digital displays to become a part of the regular habits of railway passengers
Goel TMT expands railway media portfolio for mass visibility
In OOH News By Bhawana Anand - November 06, 2020
The brand believes railway stations are the major touchpoint for creating mass visibility and enhanced branding
Rail ministry relief gets mixed reactions from media owners
In OOH News By Bhawana Anand - August 25, 2020
Media owning firms welcome the relief but have concerns over conditions applied owing to uncertain market situation
‘Innovative DOOH options will spur railway media biz’
In OOH News By Bhawana Anand - August 14, 2020
Shriranga S, Founder of Vyoma Media, asserts that smaller players armed with innovative solutions have a better chance for a turnaround
How privatisation will impact railway advertising?
In OOH News By Bhawana Anand - July 09, 2020
S. Kumar, MD of Srishti Group weighs in on the new shift taking place in the Indian Railways with regards to railway advertising
Rail media operators handling ‘Essential Services’ approach Board for 18-month waiver of license fee, other charges
In OOH News By Rajiv Raghunath - June 20, 2020
The media operators reaffirm commitment to run the AV public address systems & electronic display boards at stations, but seek Railway Board’s support for the firms to tide over the adverse business conditions
‘LIC has been using transit media for over 60 years now’
In OOH News By Bhawana Anand - February 10, 2020
Veena Khan, Deputy Secretary Corporate Communications, LIC spoke on ‘How Transit Media Can Be Best Leveraged by BFSI Brands’