Results For "ROI"
65 News Found
Nielsen launches a campaign outcomes measurement tool
In OOH News By M4G Bureau - September 18, 2020
Advertisers, agencies and publishers to leverage insights from world leading, outcome measurement dataset to make data-driven decisions, optimize budgets and predict sales RoI
TPS Engage partners MFour to reinforce DOOH campaign RoI
In Digital OOH By Rajiv Raghunath - July 23, 2020
Advertising clients will be able to track consumer feedback real-time against business KPIs
‘OOH will be more innovation & ROI driven’
In OOH News By Bhawana Anand - July 16, 2020
Nishant Jaiswal, VP Marketing, Adda52 believes that OOH will undergo major changes in the coming times
Kinetic Worldwide launches new proprietary tool ‘IOM’
In OOH News By M4G Bureau - July 10, 2020
The agency intends to offer a tool that leverages real time inputs to maximise campaign impact across geographies and mobility opportunities acknowledging the greater demand for transparency and ROI, says Ajay Mehta
Podhigai Ads installs new digital screens
In Digital OOH By Ria Banerjee - June 15, 2020
The company has a vision to earn a significant market share in the DOOH market by 2022
Roadside media business will see quicker recovery
In OOH News By M4G Bureau - May 27, 2020
At the same time, marketers will look at value-based media that can deliver performance-driven campaigns and help measure RoI, asserts Vishwanath Kini, VP - Growth and Strategy, AdMavin
Collaborate to evangelise transit media: Suresh Balakrishna, CRO, Hindu Group
In OOH News By Bhawana Anand - February 10, 2020
Suresh underscored the need for more innovations, better maintenance of the media assets, audience metrics and clear visibility on RoI, and importantly a concerted effort to bolster the image of the transit media itself among the advertisers
Adcity ties up with Moving Walls for ad-tech solutions in Apac markets
In Digital OOH By M4G Bureau - January 30, 2020
The strategic alliance will enable Havas and Adcity clients to have greater precision while tracking ROI on OOH and DOOH platforms leading to more evidence-based outcomes and stronger understanding of audience behaviours and mobility
FMCG & Automobile categories are bigger takers for audience mapping
In OOH News By Pray Jani - October 17, 2019
Expanding their audience profiling avenues, RadioLocus sees brands being enthusiast about OOH ROI
OOH in media mix doubles digital media RoI: oOh! – Analytics Partners study
In Research By Rajiv Raghunath - August 29, 2019
The study cites that the combination of TV, Digital and OOH drives a 27% incremental increase on top of the RoI delivered by each of the mediums separately