pDOOH attracts new advertisers, offers higher RoI, greater flexibility: Matt Steffenson

In OOH News By Rajiv Raghunath - November 06, 2023

Matt Steffenson, Director of Supply, APAC, Vistar Media on 'The tech trends driving growth and how you can tap in'

Wallop Advertising engages Edge1 for robust campaign planning, execution, monitoring solutions

In OOH Solutions By M4G Bureau - July 25, 2023

Edge1's real-time monitoring and reporting functionalities offer Wallop Advertising insights into campaign performance, audience engagement, and return on investment (ROI)

‘Regulatory environment is more friendlier now’

In Digital OOH By M4G Bureau - June 28, 2023

Geetika Gulati, Director, Alakh Advertising & Publicity says that ROI from DOOH measures up the expectations and as media companies gain a deeper understanding of this medium, the business prospects will further improve

‘Our Machine Learning & AI powered DSP delivers best RoI to brands’

In Viewpoints By Rajiv Raghunath - April 17, 2023

Ben Elliott, Director - Advanced TV & DOOH of Toronto-based StackAdapt states that the platform was built from the beginning with AI as the brains which puts the company at a distinct advantage over other programmatic platforms. Edited excerpts of the interview with Rajiv Raghunath.

93% of US media professionals set to retain or increase investment in pDOOH in next 18 months: VIOOH study

In Research By Rajiv Raghunath - October 11, 2022

The ‘Programmatic DOOH 2022 - State of the Nation’ report reveals that 48% of media agency and advertising executives state information on how to measure ROI of programmatic DOOH as their key education need.

96% of marketers in the US achieved RoI Goals with OOH campaigns: OneScreen.ai study

In Research By M4G Bureau - September 15, 2022

78% of survey respondents using OOH plan to increase their OOH budget over the next 12 months while 96% of marketers are seeing an average monthly revenue increase of 50%

CASHurDRIVE spearheads EaseMyTrip 360° in-flight branding on SpiceJet planes

In OOH News By M4G Bureau - November 11, 2021

CASHurDRIVE offers tailormade aircraft in-flight branding with clearly defined RoI for advertising clients, asserts the company’s CEO Raghu Khanna while commenting on their offering in this OOH space

OMIG pilots test best use of location data for securing superior campaign ROI

In Digital OOH By Rajiv Raghunath - May 07, 2021

OMIG is executing campaigns using cutting edge location media technology for pre-campaign planning, in-flight analytics, dynamic contents serving and post-campaign reporting.

‘We independently verify campaign facts, at scale’

In Viewpoints By Rajiv Raghunath - April 13, 2021

Joe Copley, Chief Revenue Officer, Seedooh points out that CEOs and CMOs the world over are seeking a better understanding of ROI - and that starts with rich, connected, available, accurate data

‘OOH provides stronger ROI virtually’

In Viewpoints By Bhawana Anand - February 16, 2021

Amit Dhanuka, Executive Vice President - Lionsgate shares his take on the OOH medium and what it means to the brand.