The objective of introducing this format was to enable high quality brand advertising in the semi-urban markets where brands see significant potential to expand their presence.
Media owners in the city have yet to be notified on the matter; fear major business losses
Leading digital printing firms assert the importance of adopting green printing machines, media and materials but call for a multi-stakeholder approach to ensure that green printing...
A large number of unauthorised media units have been put up in the city on the pretext of installing CCTV cameras for general surveillance
Alka Asthana, CTO, Bharti Infratel Limited, stated at the 3rd National Summit on 100 Smart Cities India 2017 that while the smart city projects provide for...
The meeting drew the participation of a wide cross-section of OOH media owners from across the country
The tactical campaign was executed using a mix of digital screens, video wall, and conveyor belt scrollers
Outdoor Advertising Policy 2017 will replace the existing 2008 policy with new rules & regulations like ban on promoting "nudity, racism, drugs, cruelty to animals or...
This tender includes OOH publicity branding covering the traditional and ambient formats for the duration of 30 days at several venues.
26 different companies won the awards. Madison won 3 Golds, while DDB Mudra Group won 2 Golds. Overall, Madison OOH won 10 metals, while DDB Mudra...
