Created by Spotify's in-house agency, the out of home campaign has been unveiled in seven U.S. cities (New York, Los Angeles, Chicago, Dallas, Miami, Nashville, and...
With pockets ready for investments, the role of civic authorities is pivotal in drafting a clear regulatory mechanism that provides the much-needed impetus to DOOH growth
To celebrate the four toofani decades of the drink, Coca Cola, which acquired the product in 1993, launched Thums Up Charged, a variant which has strong...
The conference will bring senior Karnataka Government Officials, Regional Media Owners, Brand Marketers, National & Regional Specialist Agencies & OOH Solution Providers on a common platform...
JCDecaux renews and extends its advertising street furniture contract for bus and tram shelters in Nice Côte d'Azur Métropole in France for 18 years; the new...
Pioneer Publicity has bagged the rights at 6 stations, while Hindustan Publicity won the rights at 3 stations, Planet Advertising and Torque Communications at two station...
The Pune Outdoor Advertising Association (POAA) has decided to challenge Pune Municipal Corporation in court of law if the proposed new advertising policy is not in...
OOH is expected to leverage the opportunities that stem from infrastructure development that includes new airports, Metro networks, etc; however, the medium is contained by lack...
The innovations entailed use of “Kaalink” -- ink produced with carbon emissions from vehicles – to paint portraits of Bollywood star Shah Rukh Khan who is...
The innovations entailed use of “Kaalink” -- ink produced with carbon emissions from vehicles – to paint portraits of Bollywood star Shah Rukh Khan who is...
