The DOOH player allows local merchants to list their businesses along with QR Codes, contacts, menus and all the information that is relevant to promote commerce
The user need to read the QR Code on the screens with a smartphone to explore all the contents (news, events, points of interest, public services,...
Ocean will be deploying mid-air haptics technology to DOOH, replacing touchscreen activity with displays and interfaces which are triggered by natural hand interactions
Cricket.com goes Programmatic with Eyetalk Media Ventures, buys DOOH spots mapped with Team India’s cricket calendar
Mumbai Metro expansion will spur advertising on its networks
The entertainment brand has partnered with Vyoma tapping 25 railway stations in Mumbai across 68 Self Ticketing Zones with 340 connected digital screens
Fundraising for a child protection centre starts at the bus stop
The brand captures advertising media for strategic targeting at Mumbai Airport
NBA comes to India and DDB Mudra isn’t holding back on the branding
#NBAInMyBackyard outdoor campaign trends from the Gateway of India to social media
