Essilor launches an outdoor initiative to create awareness about the need for proper eye care
Olivier Heroguelle, MD, JCDecaux India, and G K Suresh, Vice President Marketing, Foods Business, ITC, spoke on the theme'Can OOH media networks deliver higher visibility and...
Anurag Nigam, Vice President & Chief of Operations, Tata Communication Payment Solutions Ltd, presented the concept of outsourced ATMs while addressing a session on the theme'How...
A team of four veterans launch the agency to build the stories that are inspired by the lives of consumers and intersect them with brands
The campaign has been executed by Avenir Brand Connect.
Transit advertising is important as it provides high visibility to customers on a daily basis. Well designed and strategically placed ads would attract more audience than...
The OOH major won awards in the'Brand Activation & Promotion - Telecom Products & Services','Ambient Media - Experiential Advertising','Ambient Media - Digital Outdoor' and'Best Use Of...
The specialist agencies will elect their representatives on the Board of Governors of IOAA
The brand has taken up more than 50 sites for two months using formats like billboards, kiosks, and standees for the campaign
More than 60,000+ sq. feet of OOH space has been used to create buzz and generate interest
