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Results For "Programmatic-OOH"

37 News Found

‘The New Normal enhances OOH relevancy’
‘The New Normal enhances OOH relevancy’

In Viewpoints By Rajiv Raghunath - August 03, 2021

Haresh Nayak, Group MD, Posterscope South Asia & President, Posterscope APAC shares his perspectives on the New Normal that is influencing OOH business, increasing role of technology, and prospects for programmatic OOH/DOOH, in an interview with Rajiv Raghunath

‘An OOH marketplace ensures a high level of transparency & efficiency in business’
‘An OOH marketplace ensures a high level of transparency & efficiency in business’

In Viewpoints By Rajiv Raghunath - June 14, 2021

Muhammad Armaghan, Founder & CEO of Adbuq, a search engine for OOH media in Pakistan, is guided by the twin objectives of creating a marketplace for OOH media and bringing about greater transparency in OOH media prices and smooth buying process. He shares his perspectives on the business in an interview to Rajiv Raghunath, Managing Editor, Media4Growth.

DSP Pladway integrates with Broadsign Reach, providing ‘Made in Italy’ brands global reach
DSP Pladway integrates with Broadsign Reach, providing ‘Made in Italy’ brands global reach

In Digital OOH By Rajiv Raghunath - May 19, 2021

By integrating the two platforms and supporting always-on deals through the OpenRTB protocol, digital advertisers will be able to exploit the full potential of DOOH programmatic, easily reaching a global audience with the right message at the right time.

Pikasso joins Broadsign Reach to gain wider exposure to DOOH media buyers in Middle East market
Pikasso joins Broadsign Reach to gain wider exposure to DOOH media buyers in Middle East market

In Digital OOH By Rajiv Raghunath - April 12, 2021

Now that Pikasso’s digital inventory is available programmatically via Reach, media buyers can harness it to execute targeted DOOH and omnichannel campaigns to regional audiences, with triggers based on real-time conditions and mobile location data, states Antonio Vincenti, CEO of Pikasso.

Talon strengthens International Programmatic OOH capabilities with Hivestack
Talon strengthens International Programmatic OOH capabilities with Hivestack

In Digital OOH By Rajiv Raghunath - March 31, 2021

New partnership expands automated and data-driven OOH access to advertisers.

Myanmar’s Ganad Media adopts Moving Walls’ LMX audience metrics, sales automation solutions
Myanmar’s Ganad Media adopts Moving Walls’ LMX audience metrics, sales automation solutions

In Digital OOH By Rajiv Raghunath - November 12, 2020

Ganad’s offering, which extends across digital, retail, transit and traditional media assets, will now be supplemented by planning and in-campaign audience performance analytics

‘Programmatic OOH offers brands unparalleled flexibility’
‘Programmatic OOH offers brands unparalleled flexibility’

In Viewpoints By Rajiv Raghunath - November 09, 2020

Jean-Christophe Conti, CEO, VIOOH says in an interview with Rajiv Raghunath that media owning firms looking to benefit from programmatic OOH should have the data available that allows them to trade on an impression-led basis that digital buyers are able to understand

‘Programmatic OOH will see exponential growth in the coming years, accelerated by Covid-19 situation’
‘Programmatic OOH will see exponential growth in the coming years, accelerated by Covid-19 situation’

In Gallery By - June 29, 2020

Remi Roques, General Manager APAC, Broadsign sees scope for establishing strong partnerships and collaborations to promote programmatic OOH in India markets

Broadsign partners Heurist’s CAASie to offer pDOOH to small biz in Australia
Broadsign partners Heurist’s CAASie to offer pDOOH to small biz in Australia

In Digital OOH By Rajiv Raghunath - February 18, 2020

The integration provides CAASie’s user base of local advertisers with access to premium DOOH screens across Australia

Broadsign, AdMobilize partner to provide AI to DOOH networks
Broadsign, AdMobilize partner to provide AI to DOOH networks

In Digital OOH By M4G Bureau - February 05, 2020

New partnership enables integrated ad campaign performance analysis and audience reporting

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