Results For "Programmatic-DOOH"
41 News Found
Locad strengthens pDOOH in West Bengal market
In Digital OOH By Bhawana Anand - January 03, 2020
The programmatic DOOH network of more than 650 screens offer 80000+ unique eyeballs weekly
Broadsign partners Lemma to expand programmatic DOOH offering in APAC
In Digital OOH By Rajiv Raghunath - December 11, 2019
The integration is part of Broadsign’s international growth strategy, bringing the number of demand-side platforms that Broadsign Reach supports internationally to more than 30
‘pDOOH is truly transformational’
In Viewpoints By Bhawana Anand - November 25, 2019
Programmatic DOOH is still finding its ground in the conventional dominated Indian OOH Industry. However, it is expected to transform the DOOH ballgame, says Gulab Patil, Founder & CEO of Lemma Technologies. Edited excerpts of the interview
Panasonic to launch OOH LEDs soon
In OOH Solutions By Bhawana Anand - October 30, 2019
The company already ventured into DOOH industry with hardware & software is set to revolutionize the outdoor space with new LEDs
Asian Paints Royal Play(s) well with traffic signal with DOOH approach
In Campaigns By Pray Jani - October 21, 2019
Handled by MOMS, a digital site was programmed to change creative with the change of traffic signal in Pune
HP Inc. leverages retail stores with programmatic DOOH campaign
In Digital OOH By M4G Bureau - September 13, 2019
The brand demonstrates wireless printing feature through the video messaging in Indonesia
SBI Life Insurance launches programmatic DOOH campaign
In Digital OOH By M4G Bureau - January 10, 2019
WATConsult & AMNET innovate for SBI Life’s campaign & foray into digital programmatic OOH using the hook of a New Year moment to enhance the brand’s proposition in a unique way
Broadsign, MobPro tie up for programmatic DOOH & mobile campaigns
In Digital OOH By Rajiv Raghunath - December 01, 2018
Brands and agencies can now run hyper-targeted location-based multichannel campaigns via Broadsign’s global network of screens and MobPro’s mobile expertise
Pepsi uncorks blind taste test in Netherlands
In Campaigns By M4G Bureau - November 16, 2018
The brand encouraged people to take a blind taste test comparing Coke and Pepsi and then retargeted them through programmatic DOOH advertising
‘Programmatic DOOH standards & technology are progressing’
In Viewpoints By Rajiv Raghunath - June 10, 2018
Adam Green, Sr Vice President and General Manager, Broadsign Reach, talks about the future course of programmatic digital OOH