Results For "Programmatic-DOOH"
36 News Found
HP drives awareness for Spectre 360 using pDOOH enabled via Lemma and Yahoo
In Digital OOH By M4G Bureau - November 07, 2022
The DOOH campaign effectively targeted urban audiences leveraging locations witnessing high footfalls in metro cities during the festive season.
93% of US media professionals set to retain or increase investment in pDOOH in next 18 months: VIOOH study
In Research By Rajiv Raghunath - October 11, 2022
The ‘Programmatic DOOH 2022 - State of the Nation’ report reveals that 48% of media agency and advertising executives state information on how to measure ROI of programmatic DOOH as their key education need.
Renault, Lemma, and Yahoo launch a programmatic DOOH campaign for Renault Kiger at airports
In Digital OOH By M4G Bureau - September 29, 2022
Peak hour ad rendering on screens offering high dwell time via programmatic technology powered the latest campaign.
Hivestack, Yahoo in strategic global pDOOH partnership
In Digital OOH By M4G Bureau - May 26, 2022
The partnership provides Yahoo's omnichannel DSP with access to premium global DOOH inventory at scale via the Hivestack SSP
Vistar Media powers GSTV digital display network with ad serving system
In Digital OOH By M4G Bureau - May 25, 2022
Partnering with Vistar to streamline its business operations technology enables GSTV to focus on its core expertise of creating and delivering compelling media experiences across its network.
‘Lemma independent SSP ensures transparency, accurate validation, efficient price discovery’
In Digital OOH By Rajiv Raghunath - April 20, 2022
Gulab Patil, CEO, Lemma turns the spotlight on the programmatic platform’s USPs and growth plan
‘Standardisation of formats, right pricing of media, upskilling of workforce, first party data application key to pDOOH growth in India’
In Digital OOH By M4G Bureau - March 17, 2022
Dipankar Sanyal, CEO, Platinum OOH, Vinkoo Chakraborty, Business Head, Rapport, Gulab Patil, CEO of Lemma, and Syed Haseeb Arfath, Chief Technology Officer, Signpost India brought forth the key factors that will determine the success of programmatic DOOH in India markets.
India Talks OOH Conference in Mumbai tomorrow
In OOH News By M4G Bureau - March 07, 2022
Focused sessions on OOH growth drivers, OOH marketing, programmatic DOOH, industry initiatives, and much more
Lemma appoints InMobi’s Swapnil Sambhus as Country Head, Indonesia
In Digital OOH By M4G Bureau - March 03, 2022
Swapnil will drive business development efforts to accelerate revenue growth & management, foster new supply partnerships & lead Lemma’s sales & business strategies in Indonesia.
Future-proofing DOOH with streaming content
In Viewpoints By - February 15, 2022
Gulab Patil, CEO of Lemma, one of the largest global Programmatic DOOH platforms, shares his insights on the transformative impact of streaming content on DOOH media, and how this medium is assuming an instrumental role in omni-channel communication, preferred by a growing band of leading advertising brands globally.