Government of India’s ‘Viksit Bharat’ campaign on LED-mounted vans across 5 NER states a monumental achievement

In Campaigns By Rajiv Raghunath - March 27, 2024

Priya Communication steers the campaign on most challenging terrains

‘License fee on roadside DOOH way too high’

In Digital OOH By M4G Bureau - July 13, 2023

Anoushka Khanna, Director of Priya Communication underlines the need for rationalising the license fee and bringing in standard norms for DOOH

Priya Communication powers Guwahati’s DOOH leap

In Digital OOH By M4G Bureau - February 10, 2023

The OOH firm unveils large format DOOH screens at two key locations

BrainJam Quiz Fest 2022 in Guwahati

In Campaigns By M4G Bureau - November 25, 2022

OOH turns the spotlight on the quizmasters

Timely payments critical for OOH recovery

In OOH News By - August 30, 2021

Media owners weigh in on the need for streamlining and facilitating timely payments from buyers

‘A strong trade body would help the industry wade through troubled waters’

In OOH News By N Jayalakshmi - August 27, 2021

What is the role of an industry body at a time when business is limping back to normalcy post pandemic? Outdoor Asia reached out to media owners to get their views on the role of a national or regional trade body in supporting the OOH industry’s growth, in terms of these four aspects: A. Policy Policy advocacy and discussions with regulations B. Access to technologies and digitalisation of OOH C. Training/retraining of OOH professionals and D. Discussions with OOH planners and buyers on brand engagements, campaign durations, timely payments, etc. Here is the first part of their take.

Fast Track Integrated Marketing services retains Guwahati airport media rights

In OOH News By M4G Bureau - May 29, 2018

The OOH firm is planning to introduce digital formats at the airport, having operated static media thus far, apart from conducting various on-ground branding activities