Key takeaways from a session on sustainability at the WOO Africa Forum
The WOO Sustainability Task Force's mission is to make the global OOH media platform more sustainable and green.
With the introduction of Prime XOOH, the leading Africa focused media and advertising group will have a focused collective of multi-disciplinary individuals to develop novel and...
The metrics will be used for Prime Outdoor DOOH inventories in Zimbabwe, Lesotho, Namibia, Nigeria, Botswana, Eswatini, and Zambia
The campaign features user-generated messages of love and unity are being displayed on DOOH screens worldwide with social media amplification ensuring the messages are also seen...
Dave Roberts is CEO, Primedia Outdoor & Chairman of Out of Home Measurement Council (OMC), South Africa
