Government of India’s ‘Viksit Bharat’ campaign on LED-mounted vans across 5 NER states a monumental achievement

In Campaigns By Rajiv Raghunath - March 27, 2024

Priya Communication steers the campaign on most challenging terrains

Spotlight on Lakshadweep likely to boost tourist arrivals at Agatti airport

In OOH News By Rajiv Raghunath - January 10, 2024

Srishti Communications bullish on media business prospects at the airport

Vande Bharat Express flag-off will set in motion a raft of advertising opportunities

In OOH News By Rajiv Raghunath - November 14, 2022

The semi-high-speed train connecting Chennai, Bengaluru and Mysuru was inaugurated by Prime Minister Narendra Modi on November 11 at KSR railway station in Bengaluru.

5G rollout could be a gamechanger for DOOH in India

In Digital OOH By M4G Bureau - October 03, 2022

High speed networks set the stage for scale up DOOH campaigns, contextual advertising, among others

PM Modi’s assertive steps to centralise & accelerate vaccination programme augurs well for business recovery

In OOH News By Rajiv Raghunath - June 07, 2021

Prime Minister’s fervent appeal for support to build awareness of the efficacy of vaccination may be an engagement opportunity for Indian OOH.

DMRC turns a new leaf with Magenta Line

In OOH News By M4G Bureau - December 26, 2017

The Magenta Line provides commuters with Wi-Fi connectivity at all stations, charging points that are USB compatible, LCD screens, etc., that lend themselves to OOH branding opportunities

PM Narendra Modi inaugurates Hyderabad Metro Rail

In OOH News By M4G Bureau - November 28, 2017

The first phase of the Metro rail project connects Miyapur and Nagole, having 24 stations. L&T Metro Rail (Hyderabad) Ltd is the concessionaire for the project. Overall the network is expected to see 17 lakh passenger movement every day

Railways signals major DOOH arrival at stations, plans to tap OOH potentials along tracks

In OOH News By Satarupa Chakraborty - January 23, 2017

Indian Railways has decided to turn all signages within the stations, and on platforms and FOBs of 2,000 A-D class stations into only digital ones. Plans are afoot to tap the largely unexplored advertising opportunities along the railway tracks