The Pune Outdoor Advertising Association (POAA) has decided to challenge Pune Municipal Corporation in court of law if the proposed new advertising policy is not in...
Neustar combines customer history data with consumer demographics and behavioural data to create audience groups that are unique to a business, channel and product
The festival features three nights of light installations, video projections, art pieces and dining to experience Hong Kong in a bright new light
Noomi Mehta, Chairman of IOAA, Indrajit Sen, CEO of IOAA and Ritesh Vasudeva, Vice-President of IOAA North Chapter deliberated upon the goals and objectives of IOAA...
Advertising Agencies Association of India (AAAI) and Indian Outdoor Advertising Association (IOAA) have arrived at a Standard Operating Procedure (S-O-P) to be followed by members of...
The account will be led by DDB Mudra North and will be led by its President & Managing Partner- Vandana Das
The OOH campaign has been rolled out in 15 cities, across 550 vantage points and 23 malls. Total aims to connect with 50+ million people. The...
Solar panels were placed along the banks of the kund to absorb the sun's energy during the day and use it for illuminating the kund at...
Suresh will address the conference on the theme of 'What makes Delhi NCR the most compelling brand advertising destination' keeping in mind the dynamic growth of...
MuscleBlaze would be managed by the agency’s Gurgaon unit led by Jaipal Singh, Director- Brand Engagement, DDB Mudra North, on the account management front and Tushar...
