Phil Hall, Joint Managing Director – Ocean Outdoor and Aimee McKay, Client Partnerships Director – Clear Channel UK cite the new strengths that DOOH bring to...
Easy buy in & out, less spillage, better outcomes are a few advantages of pDOOH, say experts at the DPPA Video Everywhere Summit 2020
pDOOH can bring the outdoor medium onto a level playing field with other channels
Sonata’s geospatial intelligence combined with Broadsign Reach’s rich set of (APIs offers a more diverse publisher set, detailed screen insights, faster creative upload speeds
The Piccadilly Lights activation is aligned with the 80th anniversary of The Blitz and forms part of Ancestry’s UK wide integrated commemorative campaign
Verizon Media’s programmatic DSP integration with Broadsign Reach’s programmatic DOOH SSP enhances the omnichannel media buying experience
The brand has partnered with Platinum Outdoor for impactful reach in southern towns/cities
The campaign has been designed with Posterscope’s proprietary tool, OOHZone based on target audience demographics and traffic data
The units are being installed at eight sites in the National Capital Region in partnership with Xperia Group
In association with Maheshwari Advertising, the large-scale campaign has been rolled out to announce a store launch on more than 50 sites