OOH it’s Gabbar Singh vs the Bigg Boss!

In Campaigns By M4G Bureau - September 28, 2022

COLORS Network is strategically using Delhi Metro’s Pink Line to promote the new season of Bigg Boss, while evoking the ever green Bollywood villain ‘Gabbar Singh’ to grab more eye balls.

Redmi K50I powered by MediaTek reinforces ‘Live Extreme’ positioning with DMRC Pink Line train branding

In Campaigns By M4G Bureau - September 05, 2022

The month-long campaign has been launched on multiple media formats offered on the Pink Line including complete external train wrap, 72 display panels available inside the metro trains, and information display screens.

CRAX Fritts makes a compelling brand statement in Delhi NCR with DMRC Pink Line train branding

In Campaigns By M4G Bureau - August 02, 2022

The branding has been executed in association with Times OOH and The Brand Sigma – the agency for this campaign

Sapphire Media installs 310 screens at Delhi Metro Pink Line stations

In OOH News By N Jayalakshmi - November 17, 2021

The Pink Line (Line 7) covers a length of 58.43 km and is the longest individual line of Delhi Metro, passing alongside the busy Ring Road in Delhi

Times OOH begins fresh journey at DMRC with new tender

In OOH News By M4G Bureau - January 06, 2020

Earlier the outdoor media owning firm was handling rights for Violet Line of DMRC

Mardaani 2 makes bold statement using transit media

In Campaigns By M4G Bureau - December 10, 2019

Spotted at DMRC Pink & Violet lines, the protagonist touches the issue of women travellers’ safety

Pioneer Publicity bags media rights for 1.2 km long DMRC FOB

In OOH News By Bhawana Anand - September 04, 2019

The longest DMRC walk-though to have 50 backlit signages for display; media to be available from this October

DMRC invites bids for media rights on Line 7

In OOH News By M4G Bureau - December 06, 2018

The tender will open on January 4, 2019

New DMRC Pink Line corridor expected to offer compelling advertising avenues

In OOH News By M4G Bureau - August 07, 2018

The new corridor has two interchanging facilities with the Yellow Line (Huda City Centre-Samaypur Badli) at INA and with Violet Line (Escorts Mujesar -- Kashmere Gate) at Lajpat Nagar; this will drive huge crowd from all zones of the capital

Sapphire Media Services bags media rights on DMRC Line 7

In OOH News By Bhawana Anand - July 23, 2018

The company has acquired media rights at 31 stations on the Pink Line