Tim Bleakley, CEO, Ocean Outdoor, talks about the Group’s pioneering DOOH media initiatives and investments, and what it took to develop super-premium, iconic media sites. Edited...
The large illuminated advertising screens currently on the façade of Piccadilly Circus will be replaced by a single huge ultra-high definition curved LED display. The work...
Coca-Cola, which has been present at the location since 1954, and fellow incumbent Samsung, have confirmed their long standing commitments to the new Lights.
Some of the world's biggest brands are expected to be vying for the chance to advertise in the single spot to a pick of the 70...
British Airways has leveraged the digital medium in an innovative manner to bring alive its presence on hoardings.
