Results For "Philippines"
12 News Found
Basketball fever grips Manila as FIBA World Cup comes to town
In Campaigns By M4G Bureau - September 05, 2023
As part of the ongoing basketball world cup, the pillars at Manila Airport’s Terminal 3 were wrapped in vibrant displays.
Digichive selects LMX to Enable Automated DOOH Advertising on NAIA Screens
In OOH News By M4G Bureau - August 03, 2023
The partnership will enable the activation of campaigns that are programmatic guaranteed as well as open exchange and private marketplace deals (PMP).
Moving Walls partners with GroupM to deliver automated, accountable DOOH across The Philippines
In Digital OOH By M4G Bureau - August 12, 2022
This partnership enables us to enrich our suite of offerings in DOOH planning and extend further measurement capabilities to our clients, says Yasmin Mallari, Chief Investment Officer, GroupM Philippines.
Media Specialists Association of The Philippines & Moving Walls launch ‘Video Outside Playbook’ for marketers
In OOH News By Rajiv Raghunath - June 14, 2022
This playbook is a step-by-step guide to building a successful video outside campaign in the real world and help marketers and advertisers learn how to leverage non-intrusive, brand-safe, and measurable advertising on physical screens.
OHAAP in tie-up with Moving Walls to give members access to Moving Audiences platform
In OOH News By M4G Bureau - September 13, 2021
OHAAP members will be able to plan static and DOOH campaigns more holistically while adopting a data-first approach to its programmatic campaigns with advanced capabilities such as dynamic ad-content serving, audience retargeting, use of various triggers such as weather and time-belting.
Programmatic DV360-enabled campaign debuts in the Philippines
In Digital OOH By Rajiv Raghunath - September 09, 2021
Moving Walls integrated the campaign through Google DV360 supported by PMX Precision PH, and automated the planning and buying of OOH on four iconic screens in Metro Manila.
‘Automation, Transparency, Accountability: Key drivers for adoption of Outernet Metrics’
In Digital OOH By M4G Bureau - May 05, 2021
The Outernet Marketing Innovation Group (OMIG), made up of regional brands that are running various types of pilot campaigns powered by Moving Walls’ automation and location media technologies, held an online session to discuss the need of a common Outernet currency
‘OOH is where we can exercise most creativity’
Filipino artist Lloyd Tronco, who had recently a created a massive abstract artwork on a billboard – 62 feet high and 40 feet wide – in Manila, shares his perspectives on enhancing the creativity quotient in OOH advertising. Lloyd’s Bacolod City-based family-owned Tronco Advertising Co., Inc. has been handling billboard advertising in the Philippines for the past 45 years.
APAC media owners join forces to DEFEAT the pandemic
In Digital OOH By M4G Bureau - December 01, 2020
LMX is amplifying the creatives on partner screens across Singapore, Malaysia, Indonesia, Philippines, and India
Foodpanda Philippines uses traffic, weather signals to run contextual DOOH programmatic campaign
In Digital OOH By M4G Bureau - July 28, 2020
The campaign was executed by DOOH adtech company Moving Walls with Metropolis Media