Gatorade’s Turf Finder initiative reaches Delhi’s Chandni Chowk

In Campaigns By M4G Bureau - April 17, 2024

The initiative aims to revolutionise the way India plays sports, uses data from Google Maps to predict public spaces for playing sports

George Kovoor, SVP & GM, India Beverages Sustainability, PepsiCo India to address Outdoor Advertising Convention 2023

In OOH News By M4G Bureau - July 18, 2023

George Kovoor will speak on the ‘The 2Ps for Business - Purpose & Profit’

Pepsico India launches integrated campaign for Mountain Dew Ice

In OOH News By M4G Bureau - March 30, 2021

The TVC for Mountain Dew Ice will be amplified across TV, digital, outdoor, and social media with a 360-degree campaign.

Should one-offs win Creative Awards?

In OOH News By Bhawana Anand - June 14, 2013

The third in the series of the International Advertising Association (IAA) India Chapter's industry-defining debates hosted in Gurgaon recently presented by the Dainik Bhaskar Group revolved around the motion: 'Creative awards can also be given for differentiated one-off expressions'