OMI planned and executed the 3-week campaign in more than 25 cities
OgilvyOne developed the overall campaign while Kinetic India handled the OOH promotion
Partnership furthers industry adoption of energy-efficient LED lighting
The move highlights the industry’s gradual shift to programmatic buying and selling of media, especially as DOOH gains ground
From October, the media owning firm will increase key sites from 18 to 30 at UK’s top 20 conurbations
Posterscope India packaged the campaign including selection of venues like arterial routes, youth hangouts, shopping destinations to residential belts using a wide mix of media formats
Planned & executed by Street Talk, the mannequin structure hanged as a drop down was tried for the first time ever in mall space
The mandate includes media investment and strategic partnership covering print, television, online, OOH and radio
Different innovations were carried out by MOMS Outdoor Media Solutions depending upon the best suited formats
Laqshya Solutions planned and executed the extensive OOH campaign that covered three key markets – Delhi NCR, Mumbai and Bengaluru
