‘Time to humanise our communication & engagement,’ says actor Padmavati Rao at OAC 2022

In OOH News By N Jayalakshmi - August 23, 2022

The talk on the theme ‘Thinking out of the box: How creativity broadens one’s horizons’ on Day 2 of Outdoor Advertising Convention (OAC) by Actor & Director, Poet and Natural Farmer, Padmavati Rao, built a persuasive case for the need to stop the ‘dehumanising’ of marketing communications and instead create experiences that genuinely strike a human connect and are also environmentally responsible.

Brand engagement, metrics, DOOH, creativity stood out in OAC Day 2 deliberations

In OOH News By N Jayalakshmi - August 22, 2022

From audience measurement and role of technology, to leveraging creativity and enhancing the competitive quotient of OOH, the second and concluding day of OAC 2022 set new milestones for the OOH eco-system through an engaging lineup of speakers and sessions.

Actor & Director Padmavati Rao to address Outdoor Advertising Convention 2022

In OOH News By M4G Bureau - August 01, 2022

Padmavati Rao, who is also an acclaimed Poet and Natural Farmer, will be speaking on the theme of ‘Thinking out of the box: how creativity broadens one’s horizons’