Green fabric demand rising in Kerala

In OOH News By Bhawana Anand - October 09, 2019

Manufacturers and suppliers believe the regulators and enforcers need to clearly specify the nature of fabrics that can be used for advertising display

Mangaluru City Corporation determined to root out illegal outdoor displays

In OOH News By Bhawana Anand - October 04, 2019

Plans afoot to promote biodegradable media for outdoor advertising and publicity in the city

Higher cost of advertising will drive away business

In OOH News By Bhawana Anand - September 24, 2019

Junaid Jaleel, Executive Director of Jay N Jay Kozhikode says the Kerala State Govt’s move to ban use of PVC flex for publicity has struck at the root of OOH business

SPIA to launch month-long protest against state ban on PVC flex

In OOH News By Bhawana Anand - September 19, 2019

It would be a silent protest to prevail upon the state government to withdraw the ban on PVC flex for advertising and other displays

Kerala OOH industry seeks time for transition to green media

In OOH News By Bhawana Anand - September 05, 2019

The industry has proposed a phase-wise adoption of green media

PVC flex a no-go in Kerala, govt permits only recyclable media for advertising and publicity

In OOH News By Bhawana Anand - September 03, 2019

Awareness building key to going green at full scale

Cornado makes a crunchy presence in Ahmedabad

In Campaigns By Pray Jani - August 26, 2019

Fabricated by Raj Roshan, the innovative Cornado campaign makes a hard to miss presence in prime locations

Political parties go eco-friendly ahead of election in Kerala

In OOH News By Ria Banerjee - April 23, 2019

BJP, UDF, CPIM employ biodegradable materials for executing their outdoor campaigns

Is wall painting relevant in current OOH scenario?

In OOH News By Bhawana Anand - April 15, 2019

It emerges that a new version of wall painting offers more quality, longevity and multiple application possibilities

Punjab OOH set for political campaign splash

In OOH News By Bhawana Anand - April 10, 2019

The Chief Electoral Officer of Punjab has recommended the use of eco -friendly material for promotions, though PVC continues to be the choice due to cost and availability issues