The brand intends to reach over 25 lakh people in a month at food malls on the Mumbai-Pune Expressway.
The visuals used in the campaign to announce Season 4 of Zee TV's'Dance India Dance' reality show define a dance mood with a tagline supporting it.
Executed by ABC Advertising, the creative of this campaign has been the most unique aspect which has attracted numerous eyeballs.
The brand has covered some key cities in the East and used about 120 sites for the new OOH campaign that promotes the entertainment options available...
Various OOH formats have been used to promote'Yeh Hai Aashiqui' a reality show on Bindaas.
HBO, in association with DDB MudraMax, has crafted a new OOH campaign to reinforce its brand ideology of offering break free movie experiences on TV.
Reliance Communications introduced an innovative OOH campaign in tier II & tier III cities leveraging the popularity of the Janmashtami festival.
Sony Channel's OOH promo for'Kaun Banega Crorepati's' 7th edition is all about triggering curiosity around everyday trivia and reiterate brand recall across metros and formats.
The new campaign uses live on-ground activity, to reinforce the brand"Dadagiri in the mind of their target viewers.
The brand taps airports to drive home its message to TG
