OOH: A critical complement to digital marketing

In Research By M4G Bureau - January 29, 2020

The report states that the digital media and advertising are still incredibly effective, both in isolation and especially in conjunction with OOH media

BT Group CPO Hari Sundaresan to speak on how procurement impacts media spend at FEPE Congress

In OOH News By M4G Bureau - May 19, 2018

Globally, advertisers are trying to rein in marketing expenditure in a low interest rate, cost-conscious and return on investment environment