Amit Kapoor, CEO, US Advertising says the prevailing high rates at which ad contracts are awarded by the municipal body in Delhi is hurting the media...
In an insightful conversation with Media4Growth, Praphul Misra, Founder and Managing Director of Oi Media, reflects on the transformative role played by data in the realm...
Mumbai streets shine the light on the new show
Key takeaways from a session on sustainability at the WOO Africa Forum
Simon Wall, Group CEO, Tractor Media Holdings engages Mandakini Negi, Co-Founder & MD, LMX, Alexis Coulibaly, Programmatic Team Lead – EMEA, Broadsign and Francesca Vincenti, Head...
The advertising formats are diverse, from static and digital screen displays to experiential marketing activities.
The new ad byelaws, awaiting state government nod, is expected to pave the way for larger roadside outdoor dislays
In Mumbai, the OOH installation showcased the dimensions of Ather Rizta’s seat, measuring 42x22 feet on a 40x20-foot site. Meanwhile, in Ahmedabad, the installation boasted even...
Abhijit Sengupta, CEO of OAP & Jahan Mehta, Director, Selvel One Group unravel the OAP business journey over the last two decades, while highlighting the specialist...
The initiative engaged children and diverse communities across 13 districts of Uttarakhand, reaching over 25,000 students and 43 schools with a digital reach of 2 million
