Results For "Outdoor-Asia"
106 News Found
OAC 2016 kicks off in Delhi-NCR today
In OOH News By VJ Media Bureau - June 17, 2016
The 12th edition of Outdoor Asia Convention (OAC), 2016 was inaugurated at Hyatt Regency, Gurgaon this morning in association with Pioneer Publicity.
"I expect OOH industry to clock 12-13% growth"
In Viewpoints By M4G Bureau - May 18, 2016
Suresh Balakrishna, CEO for India, the Middle East and South Asia, Kinetic Worldwide, shares his perspectives on the Indian OOH industry in an interview with Outdoor Asia.
Sigma Trade Wings bags sole advertising rights of Fun Republic Mall, Lucknow
In OOH News By Satarupa Chakraborty - March 29, 2016
Lucknow-based Sigma Trade Wings LLP shared with Outdoor Asia that it has acquired sole advertising rights for Lucknow's Fun Republic Mall.
'OOH media has not got its due'
In Viewpoints By M4G Bureau - February 22, 2016
Vikram Sakuja joined Madison Media and Madison OOH as the CEO and Board Member, in the latter part of 2015. Outdoor Asia caught up with Vikram to know more about his goals and ambitions for Madison World -- in particular the OOH business.
YES BANK: Banking On Engaging OOH
In Viewpoints By M4G Bureau - October 05, 2015
In an exclusive chat with Outdoor Asia, Rajat Mehta shares more insights about the bank's marketing strategy and the role of OOH in the media mix.
What Catches Consumer Attention
In OOH News By VJ Media Bureau - June 02, 2015
Outdoor Asia team sampled consumer views on outdoor advertising in Kolkata & Delhi NCR. The comments are incisive and make interesting reading
'OOH is ideal for hyper-localising campaigns'
In Viewpoints By M4G Bureau - June 01, 2015
Kotak Mahindra Bank, one of the largest private banks in the country, runs highly innovative outdoor advertising campaigns to connect with its target audience. The bank leverages the OOH medium to effectively localise its messaging to consumers. Karthi Marshan, Sr. EVP & Head - Group Marketing, Kotak Mahindra Bank, talks about the bank's approach to OOH advertising in conversation with Rajiv Raghunath of Outdoor Asia. Edited excerpts:
Vodafone M-Pesa: Evangelising mobile wallets via onground engagements
In Viewpoints By M4G Bureau - April 07, 2015
Vodafone has launched a countrywide campaign to build consumer awareness of the ease of using mobile wallets through their service M-Pesa. Suresh Sethi, Business Head, M-Pesa, Vodafone India talks about the campaign in conversation with Outdoor Asia's Nabamita Chatterjee. Edited excerpts:
By The People: View From Behind The Wheel
In OOH News By VJ Media Bureau - February 24, 2015
Team Outdoor Asia stepped out to talk to people who drive on the city roads and understand how they view outdoor advertising when behind the wheel.
By The People: What catches the eye in the outdoor
In OOH News By VJ Media Bureau - December 26, 2014
The Outdoor Asia team went out in Delhi NCR, Mumbai and Kolkata to gather people's views and perceptions about outdoor advertising and how it can influence their purchase decisions.