'Need more cost effective infrastructure solutions'

In Viewpoints By M4G Bureau - August 14, 2013

SPS Group, is a leading name in the iron and steel sector, they have been a constant spender on OOH in order to engage their target consumers. Outdoor Asia chats up with Kunal Gurnani, GM- Media & Communications - SPS Group, to know more about what drives their spends on OOH.

The 'Why' and 'How' behind Mushrooming specialist agencies

In OOH News By Reena Mehta - June 21, 2013

Last few years have seen a sudden mushrooming of specialist agencies in the outdoor space. Outdoor Asia puts agency wallas - big and small - in an analytical mood to reason out this trend and suggest the way forward.

OAC 2013 announces Agnello Dias as Jury Chairman- Creative

In OOH News By VJ Media Bureau - May 28, 2013

Ranked among the top creative names worldwide, Agnello Dias will be judging the creative show in the 9th edition of Outdoor Advertising Convention to be held on July 5 & 6, 2013 in Goa.

GM India on the OOH innovation lane

In Viewpoints By M4G Bureau - May 27, 2013

At launch of the Chevrolet Enjoy, the new multi-utility vehicle, Outdoor Asia caught up with Gagandeep Singh, Regional Sales Manager - South India at GM India to learn more about the auto major's equation with the OOH media.

TRPs for TV, eye balls for DOOH?

In Viewpoints By M4G Bureau - May 07, 2013

While digital has been a buzzword in the industry, it has yet to take off in India in a big way. Outdoor Asia chats with Mandar Gupte, Sales Director (Media & Entertainment), Barco Electronics System to understand the challenges and loopholes that exist in the digital out of home (DOOH) space.

Dollar's strong bond with OOH

In Viewpoints By M4G Bureau - March 25, 2013

The innerwear brand has used outdoor advertising in many innovative and interesting ways to push its varied products. Outdoor Asia chats up with Bidyut Nath, Head - Advertising, Dollar Industries, to learn more about the brand's OOH advertising plans for the East zone.

Being Human edify values through OOH

In Viewpoints By M4G Bureau - March 10, 2013

The brand's new outdoor campaign developed by advertising agency Pulp, features various values of life to endorse Being Human's flagship store in Mumbai. Outdoor Asia chats with Gautam Kohli, Founder of Pulp, to understand the depth of the campaign.