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Results For "Out-of-Home-Measurement-Council"

6 News Found

ROAD to Africa’s OOH growth
ROAD to Africa’s OOH growth

In OOH News By Rajiv Raghunath - February 07, 2022

Trish Guildford, General Manager of the Out of Home Measurement Council, South Africa and Jorja Wilkins, Executive, Marketing and Marketing Services at Primedia Outdoor share their perspectives on the development and use of OOH audience measurement metrics, in the WOO Africa Forum session anchored by GUROOH CEO Gideon Adey.

World Out of Home Organization's 1st Africa Forum on Feb 3
World Out of Home Organization's 1st Africa Forum on Feb 3

In OOH News By Rajiv Raghunath - January 28, 2022

The virtual conference will feature speakers from Africa and outside, covering all aspects of the Africa OOH industry and its place in the wider media market

‘Continuous innovation a must for relevancy of common currency’
‘Continuous innovation a must for relevancy of common currency’

In Viewpoints By Rajiv Raghunath - September 22, 2018

Dave Roberts, Chairman, Out of Home Measurement Council, South Africa and CEO, Primedia Outdoor shares his perspectives on what it takes to develop a common currency for audience measurement metrics

“A common OOH currency to measure the media is vital”
“A common OOH currency to measure the media is vital”

In Gallery By - August 27, 2017

Dave Roberts, CEO, Primemedia, & Chairman, Out of Home Measurement Council, South Africa spoke on ‘What it takes to create & launch a common OOH currency – The South African experience’ at OAC 2017

‘A common OOH currency to measure the media is vital’
‘A common OOH currency to measure the media is vital’

In OOH News By M4G Bureau - August 02, 2017

Dave Roberts, CEO, Primemedia, & Chairman, Out of Home Measurement Council, South Africa spoke at length on ‘What it takes to create & launch a common OOH currency – The South African experience’ at OAC 2017.

South Africa's OOH metrics expert Dave Roberts to address OAC 2017
South Africa's OOH metrics expert Dave Roberts to address OAC 2017

In OOH News By M4G Bureau - July 05, 2017

Dave Roberts is CEO, Primedia Outdoor & Chairman of Out of Home Measurement Council (OMC), South Africa

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