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Results For "Out-of-Home-Advertising-Association-of-America"

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OAAA releases guide for maximizing impact of brand messages
OAAA releases guide for maximizing impact of brand messages

In OOH News By M4G Bureau - September 29, 2021

The Creative Best Practices Guide offers a checklist of each creative element to consider while developing a campaign

OAAA partners with IAB Tech Lab to align DOOH with OpenRTB
OAAA partners with IAB Tech Lab to align DOOH with OpenRTB

In Digital OOH By M4G Bureau - August 25, 2021

OpenRTB is the industry-standard protocol for the buying and selling of ad inventory across the programmatic landscape.

Back to school means back to normal: OAAA study
Back to school means back to normal: OAAA study

In Research By M4G Bureau - July 05, 2021

The OAAA study, based on a poll conducted by OnDevice Research, aimed to understand how COVID-19 will impact back to school attitudes and shopping habits, and what influence advertisements will have.

OAAA releases OpenDirect 1.5.1 update to spec for buying & selling premium OOH via standardised automated workflow
OAAA releases OpenDirect 1.5.1 update to spec for buying & selling premium OOH via standardised automated workflow

In OOH News By M4G Bureau - May 27, 2021

OpenDirect 1.5.1 will open the doorway to controlled access and improved tracking of inventory across systems.

Gold OBIE Winner in Non-Profits & Public Service
Gold OBIE Winner in Non-Profits & Public Service

In OOH News By M4G Bureau - May 27, 2021

Extra Credit Projects won the award for the ‘Ruth Bader Ginsburg Tribute’

OAAA releases Digital Video Out of Home Buyers' Guide
OAAA releases Digital Video Out of Home Buyers' Guide

In OOH News By M4G Bureau - May 26, 2021

The guide covers audience segmentation, including mobile and contextual targeting; location-enhancing content; publishers; measurement and attribution, including VOOH impression measurement and proof-of-play; VOOH ad formats.

Google Brand Studio wins Platinum OBIE Award for ‘Most Searched Campaign’
Google Brand Studio wins Platinum OBIE Award for ‘Most Searched Campaign’

In OOH News By Rajiv Raghunath - May 25, 2021

58 Awards were given away in the 79th Annual OBIE Awards virtual show; 2021 OAAA/Geopath OOH Conference sessions begin today.

OAAA introduces new guidelines for OOH metrics, sets a more refined OTS as core metric for measurement
OAAA introduces new guidelines for OOH metrics, sets a more refined OTS as core metric for measurement

In OOH News By Rajiv Raghunath - May 19, 2021

The proposed framework addresses advertiser's growing need for increased transparency and a more dynamic measurement system for OOH campaigns.

OAAA unveils standardised guidelines, best practices for optimal DOOH advertising
OAAA unveils standardised guidelines, best practices for optimal DOOH advertising

In Digital OOH By M4G Bureau - May 10, 2021

The framework focuses primarily on the retargeting and attribution use cases of DOOH exposure data

20% of top OOH spenders are tech, D2C cos: OAAA report
20% of top OOH spenders are tech, D2C cos: OAAA report

In Research By M4G Bureau - December 21, 2020

The report also shows that OOH advertising was down 36% in Q3 2020, with cinema segment reporting zero revenues for the quarter

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