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Results For "Out-of-Home-Advertising-Association-of-America"

18 News Found

Google Brand Studio wins Platinum OBIE Award for ‘Most Searched Campaign’
Google Brand Studio wins Platinum OBIE Award for ‘Most Searched Campaign’

In OOH News By Rajiv Raghunath - May 25, 2021

58 Awards were given away in the 79th Annual OBIE Awards virtual show; 2021 OAAA/Geopath OOH Conference sessions begin today.

OAAA introduces new guidelines for OOH metrics, sets a more refined OTS as core metric for measurement
OAAA introduces new guidelines for OOH metrics, sets a more refined OTS as core metric for measurement

In OOH News By Rajiv Raghunath - May 19, 2021

The proposed framework addresses advertiser's growing need for increased transparency and a more dynamic measurement system for OOH campaigns.

OAAA unveils standardised guidelines, best practices for optimal DOOH advertising
OAAA unveils standardised guidelines, best practices for optimal DOOH advertising

In Digital OOH By M4G Bureau - May 10, 2021

The framework focuses primarily on the retargeting and attribution use cases of DOOH exposure data

20% of top OOH spenders are tech, D2C cos: OAAA report
20% of top OOH spenders are tech, D2C cos: OAAA report

In Research By M4G Bureau - December 21, 2020

The report also shows that OOH advertising was down 36% in Q3 2020, with cinema segment reporting zero revenues for the quarter

American starts appreciating OOH ads post lockdown
American starts appreciating OOH ads post lockdown

In Research By M4G Bureau - November 02, 2020

69% of adults says positive awareness of their surroundings has increased now that COVID-19 lockdown restrictions are gradually lifting

OOH Advertising up 7.7% in Q2 2019
OOH Advertising up 7.7% in Q2 2019

In Research By M4G Bureau - August 23, 2019

According to OAAA, year-to-date 2019 the OOH industry is up 7.0 percent, fueled by the highest quarterly growth the industry has experienced since 2007

WOO partnering OAAA, Geopath at New York Digital Signage Week on Oct 14
WOO partnering OAAA, Geopath at New York Digital Signage Week on Oct 14

In OOH News By Rajiv Raghunath - August 01, 2019

This exclusive invitation-only occasion will be the first joint event held by the three associations

Nancy Fletcher to bow out of OAAA in end-2019
Nancy Fletcher to bow out of OAAA in end-2019

In OOH News By M4G Bureau - February 05, 2019

She has been with the association since 1991

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