OpenRTB is the industry-standard protocol for the buying and selling of ad inventory across the programmatic landscape.
THINK DIGITAL: Jayesh Yagnik, MOMS Outdoor Media Aman Nanda, Times Innovative Media Jahan Mehta, Selvel One Group Syed Haseeb Arfath, Signpost India Gautam Bhirani, Eyetalk Media...
By integrating the two platforms and supporting always-on deals through the OpenRTB protocol, digital advertisers will be able to exploit the full potential of DOOH programmatic,...
In coming together, they’ve created a powerful, modular suite of tools that put media owners in control of their DOOH networks from end-to-end