One Club’s Portfolio Night 2022 draws participation of 55 promising creative minds

In OOH News By M4G Bureau - June 03, 2022

The event was co-hosted by three Omnicom agencies — DDB Mudra Group, BBDO India and TBWA\India at the Mudra House in Mumbai.

US OOH majors Lamar, Outfront, Clear Channel Worldwide to present at Toronto 2022

In OOH News By Rajiv Raghunath - April 26, 2022

"We are very fortunate in securing Sean, Jeremy, Ryan from Omnicom and Scott who will give us a unique insight into the very top echelons of our industry,” states Tom Goddard, President, WOO

Omnicom Media Group launches programmatic marketplace for point-of-purchase 80,000+ screens in US

In OOH News By M4G Bureau - April 13, 2022

Live since April 8, this private marketplace (PMP) gives OMG clients preferred access to net new and existing consumer touchpoints and the latest advances in place-based inventory from leading retail vendors/networks

Common currency, standardisation of OOH will spur growth of highly diverse African OOH markets: Celia Collins

In OOH News By Rajiv Raghunath - February 04, 2022

Celia Collins, General Manager Africa, Omnicom MediaGroup shared her perspectives on the African OOH market in conversation with Tom Goddard, President & Executive Chairman, WOO in the virtual Africa Forum organised on Feb 3

‘Automation, Transparency, Accountability: Key drivers for adoption of Outernet Metrics’

In Digital OOH By M4G Bureau - May 05, 2021

The Outernet Marketing Innovation Group (OMIG), made up of regional brands that are running various types of pilot campaigns powered by Moving Walls’ automation and location media technologies, held an online session to discuss the need of a common Outernet currency

Havas Media Group appoints Sanchita Roy as Head of West India

In OOH News By M4G Bureau - August 13, 2020

Prior to this, Sanchita worked with Omnicom Media Group India including PHD and has also had stints with Wavemaker and Mindshare previously

Runway restart maintains faith of brands in airport advertising

In OOH News By M4G Bureau - August 13, 2020

Brands gear up to capitalise tactically on airport touchpoints as passengers’ dwell time at the airport has gone up following the social distancing protocols

SAP awards Global Media AOR to Omnicom Media Group

In OOH News By M4G Bureau - July 29, 2020

Cross-network “North Star” Unit Will Support SAP’s Marketing and Brand Acceleration

TV news, OTT content top entertainment preference scale: OMG

In Research By Rajiv Raghunath - July 23, 2020

TV, OTT audience growth point to potentials for OOH campaigns from category brands

OMD records best net biz performance in 2019: COMvergence report

In Digital OOH By M4G Bureau - February 26, 2020

Talent, technology and process drive growth and retention, earns OMD second consecutive Global Agency of the Year title