Results For "Olivier-Heroguelle"
20 News Found
Chennai Metro's Phase 1 expansion creates more branding opportunities
In OOH News By M4G Bureau - July 03, 2017
The new 7.4 km underground stretch gives advertising brands greater reasons to establish their presence on the Chennai Metro network. JCDecaux holds the sole ad rights on this transit media network
Fanta leaves an orange splash on Chennai Metro
In Campaigns By Satarupa Chakraborty - February 14, 2017
The brand has wrapped two Chennai Metro trains with its orange-hued creatives, making an impressionable impact on some 1 million commuters a month. JCDecaux India holds the ad rights on Chennai Metro.
Big FM goes live at JCDecaux bus shelters in Delhi with romantic hits
In Campaigns By Satarupa Chakraborty - January 10, 2017
Big FM is promoting their brand among young college and office goers
OOH media networks will grow in India, says experts
In OOH News By VJ Media Bureau - July 28, 2015
Olivier Heroguelle, MD, JCDecaux India, and G K Suresh, Vice President Marketing, Foods Business, ITC, spoke on the theme'Can OOH media networks deliver higher visibility and ROI? Opportunities and challenges' at a panel discussion on day 1 of OAC 2015
GK Suresh, Olivier Heroguelle to speak on OOH media networks at OAC
In OOH News By VJ Media Bureau - July 16, 2015
G K Suresh, Vice President Marketing, Foods Business, ITC Limited, and Olivier Heroguelle, Managing Director, JCDecaux Advertising India Pvt Ltd will speak on the theme'Can OOH Media Networks Deliver Higher Visibility & ROI? Opportunities & Challenges'
Leading tourism boards attract urban audience through outdoor
In Campaigns By Bhawana Anand - March 20, 2015
Running successful campaigns in New Delhi, tourism boards like South Africa, Uttar Pradesh and Daman & Diu have very consciously selected the OOH medium to match their TG.
Globally, revenues from digital have doubled in 3 years: Olivier Heroguelle
In Viewpoints By M4G Bureau - October 13, 2014
JCDecaux India has taken affirming steps in the digital OOH space in India by introducing digital assets at Kempegowda International Airport (KIA) Bengaluru where the firm holds exclusive advertising rights. This new array of media includes assets like a mega video wall, 6 digital MUPIs, 16 Pole Mounted Digital MUPI's and 8 digital suspended screens located throughout the Domestic Departure Retail Zone 1, Domestic Security Hold area and Domestic Arrival corridor, respectively.
JCDecaux has rich expertise in managing airport digital media worldwide. However, it wouldn't be wrong to say that the Indian market differs from markets overseas and so there are unique challenges too, springing from advertisers' mind-sets, consumer outlook, local conditions, etc. Olivier Heroguelle, MD, JCDecaux India talks about the company's foray into the DOOH space in India in conversation with Bhawana Anand of Outdoor Asia. Edited excerpts of the interview:
JCDecaux India introduces digital media at KIA, Bangalore
In OOH News By Bhawana Anand - September 22, 2014
The new airport media includes a mega video wall, six digital MUPIs and eight digital suspended screens