“OOH is regaining relevance as brands seek to leverage its unique ability to reach consumers in real-world environments,” says Archana Agarwal.
By leveraging Broadsign's SSP, advertisers can now reach audiences through 35 integrated demand-side platforms (DSPs) - spanning omnichannel and OOH
Goddard describes the issue of sustainability as the “elephant in the boardroom”
“OAA is a great platform and place for the OOH fraternity to express themselves and also be a part of the learning curve,” says Goldee
OBIE Hall of Fame award went to Dunkin' for their consistently exceptional creative work and continued investment in OOH over the years.
OBIE Hall of Fame award went to Dunkin' for their consistently exceptional creative work and continued investment in OOH over the years.
Mirant Parikh, Deputy Municipal Commissioner, AMC was in conversation with Pawan Bansal, Chairman, IOAA
The agency to manage all media aspects for the brand, which includes traditional, digital and outdoor.
The Nashik Outdoor Advertising Welfare Association fought as one to coerce the city's municipal body to end serious deviations in the outdoor advertising contract awarded to...
A team of 6 maestros has been introduced under the wing
