Vadilal goes all in this summer with the launch of pan-India campaign of its ice creams

In Campaigns By M4G Bureau - May 23, 2023

As the summer reaches its peak, Vadilal has found the perfect opportunity to launch an OOH campaign to promote its range of sweet treats

Empowering CX in India: Driving growth and efficiency for global brands through CX innovation

In OOH News By M4G Bureau - May 17, 2023

The World CX Summit – India was designed to offer an exceptional learning opportunity for the attendees with informative discussions, inspiring presentations, highlighting the latest trends and techniques in the field of CX innovation. The Indian edition of the World CX Summit aimed to broaden its objectives providing a platform for leaders in government and industry to come together and exchange ideas on how to tackle the latest challenges in the field.

Leading OOH firm CASHurDRIVE takes up Associate Sponsorship of OAC 2023 to be held in Delhi on July 28-29

In OOH News By M4G Bureau - May 04, 2023

The convention will feature focused sessions on doubling OOH revenues, DOOH expansion, pDOOH application, rise of retail DOOH, smart city project opportunities, among others

Digital display solutions: The big picture still looming large

In OOH Solutions By Pray Jani - April 26, 2023

Key assertions of top Digital Display Solutions companies operating in the Indian market on emerging growth opportunities.

‘We are giving brands an opportunity to create maximum impact’

In OOH News By M4G Bureau - March 23, 2023

Glenn Pais, Proprietor of Clauderricks Enterprises, talks about the planning that went into setting up the massive 350 feet x 50 feet billboard at Kamshet on Mumbai-Pune Expressway. Edited excerpts of the interview with Media4Growth:

Hivestack in partnership with Winkel Media

In Digital OOH By M4G Bureau - March 02, 2023

This partnership will integrate Winkel Media’s DOOH inventory into the Hivestack SSP offering advertisers from around the world the opportunity to activate campaigns via both open exchange and PMP.

Tesco highlights ‘bags of opportunity’ at airport baggage conveyor belt

In Campaigns By M4G Bureau - February 16, 2023

The display at Kempegowda International Airport says it all

South India Talks OOH Conference today at Courtyard by Marriott, Hebbal, Bengaluru

In OOH News By M4G Bureau - January 20, 2023

The conference will direct laser focus on the emerging growth opportunities in the Southern India OOH spectrum

Broadsign launches its next-gen OOH platform ahead of ISE 2023

In Digital OOH By Rajiv Raghunath - January 19, 2023

The platform offers unified user interface (UI), new flexible audience-targeting campaign tools, and expanded static access to help media owners work more efficiently and expand revenue opportunities

Lekshumanan Annamalai, Founding Partner, Coral Media to join South India Talks OOH panel on ‘The Southern Advantage’

In OOH News By M4G Bureau - January 18, 2023

The panel will deliberate upon the steps to be initiated to fully leverage OOH growth opportunities in the southern markets