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Results For "OPPO"

248 News Found

Railways open to new & innovation OOH media: Anup Dayanand Sadhu
Railways open to new & innovation OOH media: Anup Dayanand Sadhu

In Viewpoints By M4G Bureau - September 30, 2014

Dr Anup Dayanand Sadhu, Senior Divisional Commercial Manager, Bangalore Division, South Western Railway, talks about the emerging OOH advertising opportunities that Railways offers, in conversation with Rajiv Raghunath of Outdoor Asia. Edited excerpts of the interview:

A Season of Opportunities
A Season of Opportunities

In OOH News By Nabamita Chatterjee - September 08, 2014

The Durga Puja (Durgotsav) is the season of hope for the OOH industry in Kolkata and rest of West Bengal. Every year, brands of all hues make their presence on permanent and temporary outdoor media available in the region to connect with a large out of home audience.

Creating A Larger OOH Canvas: Opportunities & Challenges
Creating A Larger OOH Canvas: Opportunities & Challenges

In OOH News By Nabamita Chatterjee - July 18, 2014

Down the years, category advertisers like BFSI, media & entertainment, FMCG, telecom and real estate have had a domineering presence in the Indian OOH space. These brands have mainly used outdoor media like billboards to reach out to their target audiences. However, with new formats entering the OOH space, including digital formats, many other category advertisers are likely to go in for wide-scale OOH advertising.

Engagement is key to effective OOH advertising: Brand leaders
Engagement is key to effective OOH advertising: Brand leaders

In OOH News By Bhawana Anand - July 15, 2014

The Indian OOH media is at an inflection point. On one side, there is a big opportunity to engage with a greater number of advertising brands. On the other side, there are expectations from the existing and potential advertisers that the industry should overhaul its practices, enhance the service quality, introduce new and innovative media assets, and offer a more enriching customer experience.

OAC 2014: Team Sapphire wears the crown of'Young Outdoorians'
OAC 2014: Team Sapphire wears the crown of'Young Outdoorians'

In OOH News By VJ Media Bureau - July 10, 2014

OAC 2014 gave emerging outdoor professionals the opportunity to showcase their media planning skills for the FMCG industry through a unique'Young Outdoorians' contest

OAC 2014: Top decision makers to deliberate on Delhi Metro opportunities
OAC 2014: Top decision makers to deliberate on Delhi Metro opportunities

In OOH News By VJ Media Bureau - July 01, 2014

Manu Seth, Marketing Director, HTC India; Sharat Sharma, Director Operations, Delhi Metro Rail Corporation; Sunder Hemrajani, Managing Director, Times Innovative Media; Siddharth Subramaniam, Principal Manager, Media, ITC Foods; and Haresh Nayak, Managing Director, Posterscope Group India to address the session

Kerala OOH: Brimming with growth opportunities
Kerala OOH: Brimming with growth opportunities

In OOH News By Rajiv Raghunath - June 23, 2014

Industry leaders believe that innovative media and improved monitoring systems will accelerate OOH business growth in the state

OAC 2014: The countdown has begun
OAC 2014: The countdown has begun

In OOH News By VJ Media Bureau - June 13, 2014

The Convention will be a singular opportunity for industry leaders and professionals to assess the current market trends, advertiser demands and pain points, innovations, new technologies and best practices, as well as address issues linked with policy matters and industry practices

Cheil Worldwide SW Asia brings on board Arun Sharma as VP
Cheil Worldwide SW Asia brings on board Arun Sharma as VP

In OOH News By Bhawana Anand - June 10, 2014

Sharma will work closely with Atishi Pradhan, Chief Strategy Officer, in creating brand opportunities to drive brand growth and experiences

Vodafone Superfan Junior contest gives 22 kids a feel of IPL turf
Vodafone Superfan Junior contest gives 22 kids a feel of IPL turf

In OOH News By VJ Media Bureau - June 04, 2014

The telecom major tied up with Magic Bus NGO to give winners of the contest the opportunity to walk onto the field with the IPL cricketers

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