The 16th edition of the popular Outdoor Advertising Convention (OAC) is set to be inaugurated at The Westin Mumbai Powai Lake, on August 17th, promising two...
Asiaray used proximity geofencing to activate Gojek's "GOTOMALLS" campaign on DOOH screens across TEL, targeting on-the-go audiences.
Suresh comes with 30 years of experience in the media and advertising industry.
Sketch Street Media rolled out the branding initiative
This partnership enables us to enrich our suite of offerings in DOOH planning and extend further measurement capabilities to our clients, says Yasmin Mallari, Chief Investment...
After officially its Warsaw-based pilot network in July, ChargeEuropa has secured a pipeline of over 1,000 locations for the next two years and joined forces with...
Aman Nanda highlights the transformative change that digital billboards bring about in a city
IOAA management will launch the audience metrics platform providing a common currency for Indian OOH.
Topics to be covered include maintaining OOH's advantage in a digital world; responding to the sustainability challenge, and driving growth in OOH through audience measurement.
The discussion will centre on 'What should OOH do to attract more brand spends'.
